Email marketing benchmarks by industry + email open rate data

Without needing a developer on standby, Shopify’s B2B ecommerce platform allows you to tailor buying experiences. A May 2025 study from Adobe and Forrester found that 71% of of B2B buyers say brands should understand when, where, and how they want personalized interactions. “Our sales reps drive to different bike shops in America, and one feature we could not live without is the Shopify app,” says Lukas L. Dalsgaard, CeramicSpeed’s ecommerce specialist.

For B2B marketers, this means leveraging video not only to inform but to engage audiences across their preferred platforms, whether it’s YouTube, LinkedIn, or even Instagram Reels. But in an era of information overload, it’s not just about creating video—it’s about crafting content that resonates, adapts to mobile consumption habits, and stands out amidst the noise. As mobile devices increasingly dominate decision-makers’ digital lives, video content has emerged as a key driver for B2B marketing success.

But staying competitive in this space requires more than just adopting mobile ads—it’s about leveraging the latest trends and technologies to deliver experiences that resonate. As consumers spend more time on their devices, mobile advertising has become a critical channel for reaching audiences where they are most engaged. With ad innovations like LinkedIn’s CTV integration and the continual rise of mobile ad spend, B2B marketers must remain agile, experimenting with new formats to keep pace with changing consumption habits. With mobile devices becoming the primary touchpoint for professional engagement, successful campaigns are those that embrace innovation and align with the habits of today’s on-the-go audience.

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• Those who ignore these trends risk falling behind.
• For example, you could run a Meta ad targeting mobile users within five miles of your storefront, offering an email-exclusive coupon redeemable at the register.
• Businesses must prioritize data security in their mobile marketing strategies.
• Is it a critical issue for you to address immediately, or is it something you have some time to assess and address?
• A study from Klaviyo found that automated email workflows generate up to 30x more revenue per recipient than one-off campaigns.

According to a study by HubSpot, 45% of B2B marketers consider email to be the most effective channel for achieving their lead generation goals (1). For B2B marketers, leveraging email marketing on b2b mobile marketing mobile is a game-changer. As we tap away at our mobile devices, it's easy to forget that the humble email inbox has become a window into a new world of marketing opportunities. But, just like a gate, if it's not designed to accommodate all visitors, you might as well be putting up a "gone fishin'" sign. The truth is, targeting on mobile devices is no longer a nicety, but a necessity.

Your website is one critical piece of that puzzle, and email marketing is another. The information can be entered, stored, and accessed by employees across a firm’s departments, providing a centralized repository for all leads, business development activities and historical data. As with any technological tool, selecting the right marketing automation software for your firm is critical. In our studies of the best performing organizations, most high-growth firms rate SEO as a critical digital marketing technique.

Large brands are also starting to design platforms with mobile-first usage in mind. In fact, 90% of marketers say mobile produces a better ROI (Return on Investment) in some ways. It is different from B2C, which involves a relationship between a company and individual customers, or B2G – an alliance between business and government. As a result, this mobile marketing guide is designed to provide B2B companies with a comprehensive plan to make your campaign be a success through helpful and practical tips below.

As we alluded to in #3 above, your target audience has to be able to find your website for it to be effective. In today’s professional services marketplace, your firm’s website is one of your most crucial assets. So the middle of the funnel is where B2B marketers focus on engaging and nurturing their audience over a long period of time. Another example is submitting a series of articles to an online publication that’s widely read by your target audience. B2B marketing strategy is the carefully selected set of techniques a firm uses to reach, nurture and sell its products and services to businesses in its target audience.